We are thrilled to announce that acclaimed speaker, author, and branding expert Gerry O’Brion will be a featured keynote speaker at this year’s Sales & Marketing Leadership Summit.
With a career rooted in marketing for billion-dollar brands and a passion for helping businesses stand out in crowded marketplaces, Gerry brings a high-impact, highly actionable session designed for today’s competitive business landscape.
Why They Buy: The Power of “Because”
Gerry O’Brion’s session, titled “They Buy Your Because”, promises to equip attendees with a proven framework for becoming the #1 choice in any market—no matter how saturated or commoditized it may be.
Drawing from his popular book They Buy Your Because – Closing the Sale in a Crowded Market, Gerry will introduce his Because Framework, a strategic model that has already helped over 50,000 CEOs, business owners, and sales teams grow their businesses through clarity, differentiation, and influence.
This session is perfect for:
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CEOs and executives
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Sales and marketing leaders
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Franchise owners
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Teams striving to drive referrals, recruit A-players, and increase conversions
Attendees will walk away with:
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A blueprint for differentiating in a “sea of sameness”
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The four essential steps to becoming the obvious choice
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Insights into building trust and influencing any audience
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Real-world examples and case studies across diverse industries
From Billion-Dollar Brands to Your Business
Before becoming one of the most in-demand business speakers in North America, Gerry O’Brion worked on powerhouse brands including Procter & Gamble, Coors Light, Quiznos, and Red Robin. He is famously credited with launching the color-changing blue mountains innovation on Coors Light bottles—an idea that drove over $1 billion in incremental revenue.
Gerry holds an MBA from the University of Michigan and a BBA from the University of Wisconsin. He also proudly served for eight years in the military, bringing a unique blend of discipline, creativity, and leadership to every stage he steps on.
What Audiences Are Saying
Time and again, Gerry’s keynotes are described as transformational, engaging, and immediately applicable:
“We walked away with so many great takeaways on how to drive our revenue.” – Pete Rupert, CEO, Fusion Education Group
“He just knocked it out of the park.” – Chip George, CEO, Comfort Research
“Your work was impactful – I can’t thank you enough!” – Kim Albrecht, Rheem
Don’t Miss This
If you’re serious about elevating your influence, accelerating growth, and becoming the go-to choice for your customers, Gerry O’Brion’s keynote is a must-attend.
