--- title: Gerry O'Brion to Deliver Keynote at Sales & Marketing Leadership Summit description: "Learn how to become the #1 choice in any market with Gerry O’Brion’s powerful “Because Framework” at the Sales & Marketing Leadership Summit." image: https://shoresummit.com/hubfs/Gerry%20OBrion%20Marketing%20Speaker%20Web%2012.jpeg --- [Skip to content](https://shoresummit.com/blog/gerry-obrion-to-deliver-keynote-at-sales-marketing-leadership-summit#main-content) [![Summit logo generic-white_brgrn](https://shoresummit.com/hs-fs/hubfs/chub_backup/Summit%20logo%20generic-white_brgrn.png?width=7448&height=3179&name=Summit%20logo%20generic-white_brgrn.png "Summit logo generic-white_brgrn")](https://shoresummit.com/) - [Agenda](https://shoresummit.com/agenda) - [Speakers](https://shoresummit.com/speakers) - [Travel ](https://shoresummit.com/travel) - [FAQ ](https://shoresummit.com/faq) - [Blog ](https://shoresummit.com/blog) - [Agenda](https://shoresummit.com/agenda) - [Speakers](https://shoresummit.com/speakers) - [Travel ](https://shoresummit.com/travel) - [FAQ ](https://shoresummit.com/faq) - [Blog ](https://shoresummit.com/blog) Hamburger Menu Gerry O'Brion to Deliver Keynote at Sales & Marketing Leadership Summit [Subscribe](https://shoresummit.com/blog/gerry-obrion-to-deliver-keynote-at-sales-marketing-leadership-summit#blog-subscribe) [Summit General](https://shoresummit.com/blog/tag/summit-general), [Speakers](https://shoresummit.com/blog/tag/speakers) # Gerry O'Brion to Deliver Keynote at Sales & Marketing Leadership Summit [Shore Consulting](https://shoresummit.com/blog/author/shore-consulting) May 5, 2025 8:16:33 AM 2025-05-05 15:16:33 1746458193581 ![](https://shoresummit.com/hs-fs/hubfs/Gerry%20OBrion%20Marketing%20Speaker%20Web%2012.jpeg?height=500&name=Gerry%20OBrion%20Marketing%20Speaker%20Web%2012.jpeg) - SHARE - [Facebook](http://www.facebook.com/share.php?u=https://shoresummit.com/blog/gerry-obrion-to-deliver-keynote-at-sales-marketing-leadership-summit&utm_medium=social&utm_source=facebook) - [Twitter](https://twitter.com/intent/tweet?original_referer=https://shoresummit.com/blog/gerry-obrion-to-deliver-keynote-at-sales-marketing-leadership-summit&utm_medium=social&utm_source=twitter&url=https://shoresummit.com/blog/gerry-obrion-to-deliver-keynote-at-sales-marketing-leadership-summit&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Gerry+O%27Brion+to+Deliver+Keynote+at+Sales+%26amp%3B+Marketing+Leadership+Summit) - [LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://shoresummit.com/blog/gerry-obrion-to-deliver-keynote-at-sales-marketing-leadership-summit&utm_medium=social&utm_source=linkedin) - [Email](mailto:?subject=Check%20out%20https://shoresummit.com/blog/gerry-obrion-to-deliver-keynote-at-sales-marketing-leadership-summit&utm_medium=social&utm_source=email%20&body=Check%20out%20https://shoresummit.com/blog/gerry-obrion-to-deliver-keynote-at-sales-marketing-leadership-summit&utm_medium=social&utm_source=email) We are thrilled to announce that acclaimed speaker, author, and branding expert **Gerry O’Brion** will be a featured keynote speaker at this year’s **Sales & Marketing Leadership Summit**. With a career rooted in marketing for billion-dollar brands and a passion for helping businesses stand out in crowded marketplaces, Gerry brings a high-impact, highly actionable session designed for today’s competitive business landscape. #### Why They Buy: The Power of “Because” Gerry O’Brion’s session, titled **“They Buy Your Because”**, promises to equip attendees with a proven framework for becoming the **#1 choice** in any market—no matter how saturated or commoditized it may be. Drawing from his popular book *They Buy Your Because – Closing the Sale in a Crowded Market*, Gerry will introduce his **Because Framework**, a strategic model that has already helped over **50,000 CEOs, business owners, and sales teams** grow their businesses through clarity, differentiation, and influence. This session is perfect for: - CEOs and executives - Sales and marketing leaders - Franchise owners - Teams striving to drive referrals, recruit A-players, and increase conversions Attendees will walk away with: - A blueprint for differentiating in a “sea of sameness” - The four essential steps to becoming the obvious choice - Insights into building trust and influencing any audience - Real-world examples and case studies across diverse industries #### From Billion-Dollar Brands to Your Business Before becoming one of the most in-demand business speakers in North America, Gerry O’Brion worked on powerhouse brands including **Procter & Gamble**, **Coors Light**, **Quiznos**, and **Red Robin**. He is famously credited with launching the **color-changing blue mountains** innovation on Coors Light bottles—an idea that drove over **$1 billion in incremental revenue**. Gerry holds an MBA from the University of Michigan and a BBA from the University of Wisconsin. He also proudly served for **eight years in the military**, bringing a unique blend of discipline, creativity, and leadership to every stage he steps on. #### What Audiences Are Saying Time and again, Gerry’s keynotes are described as **transformational, engaging, and immediately applicable**: ###### “We walked away with so many great takeaways on how to drive our revenue.” – Pete Rupert, CEO, Fusion Education Group ###### “He just knocked it out of the park.” – Chip George, CEO, Comfort Research ###### “Your work was impactful – I can’t thank you enough!” – Kim Albrecht, Rheem #### Don’t Miss This If you’re serious about elevating your influence, accelerating growth, and becoming the go-to choice for your customers, **Gerry O’Brion’s keynote is a must-attend**. [Click here to join us in Denver.](https://whova.com/portal/registration/H12FTHm3LPHaKgKWGg-X/83mrgcor) ## Related Posts [![](https://shoresummit.com/hs-fs/hubfs/SHORESUMMITD23-2024-757%20(1).jpeg?height=250&name=SHORESUMMITD23-2024-757%20(1).jpeg) ](https://shoresummit.com/blog/why-2025-is-the-year-sales-marketing-leaders-must-show-up) [Summit General](https://shoresummit.com/blog/tag/summit-general) ##### [Why 2025 Is the Year Sales & Marketing Leaders Must Show Up](https://shoresummit.com/blog/why-2025-is-the-year-sales-marketing-leaders-must-show-up) [Read more](https://shoresummit.com/blog/why-2025-is-the-year-sales-marketing-leaders-must-show-up) [![](https://shoresummit.com/hs-fs/hubfs/Richard%20Lindner.jpeg?height=250&name=Richard%20Lindner.jpeg) ](https://shoresummit.com/blog/marketers-unlock-the-secrets-to-lead-conversion-with-richard-lindner-at-shore-summit) ##### [Marketers: Unlock the Secrets to Lead Conversion with Richard Lindner at The Summit](https://shoresummit.com/blog/marketers-unlock-the-secrets-to-lead-conversion-with-richard-lindner-at-shore-summit) Let’s be honest—converting leads in today’s market isn’t getting easier. 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[![Summit logo generic-white_brgrn](https://shoresummit.com/hs-fs/hubfs/Summit%20logo%20generic-white_brgrn.png?width=200&height=85&name=Summit%20logo%20generic-white_brgrn.png "Summit logo generic-white_brgrn")](https://shoresummit.com/) ###### Menu Links - [Agenda](https://shoresummit.com/agenda) - [Speakers](https://shoresummit.com/speakers) - [Expo](https://shoresummit.com/expo) - [Travel](https://shoresummit.com/travel) - [FAQ](https://shoresummit.com/faq) - [Blog ](https://shoresummit.com/blog) - [Join Us](https://whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1/) ###### Contact 844-54-SHORE 2280 Grassvalley Highway #331 Auburn, CA 95603 Support@JeffShore.com ###### Social Media [Follow us on LinkedIn ](https://www.linkedin.com/in/jeffshore/) [Follow us on Facebook ](https://www.facebook.com/JeffShoreCommunity) [Follow us on Instagram ](https://www.instagram.com/jeffshoreconsulting/) [Follow us on Facebook ](https://www.youtube.com/user/JeffShoreTraining) --- © 2010-2025 Shore Consulting, Inc. | [Privacy Policy](https://jeffshore.com/privacy-policy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Shore Consulting", "url" : "https://shoresummit.com/blog/author/shore-consulting" }, "dateModified" : "2025-05-05T15:16:33.575Z", "datePublished" : "2025-05-05T15:16:33.000Z", "headline" : "Gerry O'Brion to Deliver Keynote at Sales & Marketing Leadership Summit", "image" : [ "https://shoresummit.com/hubfs/Gerry%20OBrion%20Marketing%20Speaker%20Web%2012.jpeg" ], "mainEntityOfPage" : { "@id" : "https://shoresummit.com/blog/gerry-obrion-to-deliver-keynote-at-sales-marketing-leadership-summit", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://shoresummit.com/hubfs/SClogo_JS30blue.png" }, "name" : "Shore Consulting, Inc." } } ```