--- title: Agenda image: https://shoresummit.com/hubfs/1200x628%202025%20Summit-Feature-Image-2.png --- [Skip to content](https://shoresummit.com/agenda#main-content) [![Summit logo generic-white_brgrn](https://shoresummit.com/hs-fs/hubfs/chub_backup/Summit%20logo%20generic-white_brgrn.png?width=7448&height=3179&name=Summit%20logo%20generic-white_brgrn.png "Summit logo generic-white_brgrn")](https://shoresummit.com/?hsLang=en) - [Agenda](https://shoresummit.com/agenda) - [Speakers](https://shoresummit.com/speakers) - [Travel ](https://shoresummit.com/travel) - [FAQ ](https://shoresummit.com/faq) - [Blog ](https://shoresummit.com/blog) - [Agenda](https://shoresummit.com/agenda) - [Speakers](https://shoresummit.com/speakers) - [Travel ](https://shoresummit.com/travel) - [FAQ ](https://shoresummit.com/faq) - [Blog ](https://shoresummit.com/blog) Hamburger Menu Agenda # Value by Design: The Conversations the Industry Needs Here is a look back on the details of our **2026 Summit agenda**, one of our most powerful programs yet. Centered around the theme **“Value by Design,”** this year’s sessions tackled one of the biggest challenges facing homebuilders today: protecting margin while continuing to drive sales. The agenda explored how leadership teams can build stronger systems, align marketing and sales, and create a buyer experience that clearly communicates value without relying on incentives and discounting. [Join Us!](https://whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1/) July 15 July 16 July 17 Tuesday July 15 01:00 PM - 03:00 PM [Colorado Convention Center](https://www.googlemaps.com/location) Pre-Event #### Alumni Circle Mastermind Session Tuesday July 15 04:00 PM - 06:00 PM Colorado Convention Center CHECK-IN #### Check-in for the Sales & Marketing Leadership Summit Tuesday July 15 04:00 PM - 07:00 PM BuilderTech Expo Hall Kick Off #### Summit Kick Off Party @ The BuilderTech Expo Wednesday July 16 07:30 AM - 08:30 AM Colorado Convention Center Check-In #### Late Check-in For the Summit Wednesday July 16 08:15 AM - 10:15 AM Four Seasons Ballroom Main Stage #### Mainstage Keynote Sessions Wednesday July 16 10:15 AM - 10:45 AM BuilderTech Expo BREAK #### BuilderTech Expo Wednesday July 16 11:15 AM - 12:00 PM Breakout Room 1 Breakouts #### The Living Brand: Bringing Communities to Life Through Strategic Identity Thursday July 17 08:15 AM - 03:30 PM Colorado Convention Center Summit Sessions #### Keynote Speakers & Educational Tracks ## Power Your Growth With Dynamic Content #### Hear Exclusive Insights from Phenomenal Speakers Dive into educational tracks led by industry leaders as they share their journeys, and insights on navigating the evolving landscapes of sales and marketing.   --- #### Build Your Own Summit Experience Tailor your personal Summit agenda to provide the most impact for what you need. Of course we’ll start and each day with inspiring and motivating keynotes  But when it’s time to roll up your sleeves, you’ll choose your own learning path by attending targeted breakout sessions and workshops. --- #### Roll Up Your Sleeves At Interactive Workshops Participate in hands-on workshops where practical meets tactical. From harnessing AI to mastering customer engagement, transform insights into action.   --- #### Get The Cheat Codes From Peak Performers Who've Been Where You Are Learn from the experiences of those who’ve gone before you. Listen to dynamic panel discussions with leaders who are overcoming the most pressing challenges and opportunities in sales and marketing today. Loading... ### ![2026-Summit-NHS-logo-dk-bg](https://shoresummit.com/hs-fs/hubfs/chub_backup/2026-Summit-NHS-logo-dk-bg.png?width=600&height=381&name=2026-Summit-NHS-logo-dk-bg.png) ### Shore Consulting & Zonda Partner To Bring Exclusive Content To The Summit Agenda This collaboration links the industry’s most trusted data-backed insights and marketplace solutions with the practical sales and marketing frameworks leaders need to convert insight into outcomes, especially in a market defined by pressure on both pace and margin. The partnership will bring Zonda’s thought leadership throughout the Summit with main-stage content sessions designed to spotlight new research, product innovation and insights that builders can operationalize immediately. Zonda powered by NewHomeSource will also host the Zonda Innovation Stage at the Summit’s BuilderTech Expo, a rotating series of TED-style talks and product launches from Expo sponsors. The Zonda Innovation Stage is built for busy executives, giving them faster insights and direct access to the teams building the tools shaping builder growth. ## Featured 2026  Speakers ![Untitled (600 x 385 px) (1)](https://shoresummit.com/hs-fs/hubfs/Untitled%20(600%20x%20385%20px)%20(1).jpg?height=250&name=Untitled%20(600%20x%20385%20px)%20(1).jpg) ##### Jeff Shore Keynote Founder, [Shore Consulting](https://www.JeffShore.com) ![Amy O'Connor](https://shoresummit.com/hs-fs/hubfs/Untitled%20(600%20x%20385%20px)%20(2).jpg?height=250&name=Untitled%20(600%20x%20385%20px)%20(2).jpg) ##### Amy O'Connor Featured EVP, [Shore Consulting](http://www.JeffShore.com) ![Wade Mayhue](https://shoresummit.com/hs-fs/hubfs/SHORESUMMITD1-2024-447.jpeg?height=250&name=SHORESUMMITD1-2024-447.jpeg) ##### Wade Mayhue Featured President, [Shore Consulting](https://www.JeffShore.com) ![Michelle Bendien](https://shoresummit.com/hs-fs/hubfs/Michelle%20Bendien-1000px%20SQ%20(1).png?height=250&name=Michelle%20Bendien-1000px%20SQ%20(1).png) ##### Michelle Bendien Featured Senior Consultant, [Shore Consulting](https://www.jeffshore.com) ![Mary Beth Berry](https://shoresummit.com/hs-fs/hubfs/Mary%20Beth%20Berry-1000px%20SQ%20(1).png?height=250&name=Mary%20Beth%20Berry-1000px%20SQ%20(1).png) ##### Mary Beth Berry Featured [Shore Consulting](https://www.JeffShore.com) ![Linda Mahoney](https://shoresummit.com/hs-fs/hubfs/Linda%20Mahoney.jpg?height=250&name=Linda%20Mahoney.jpg) ##### Linda Mahoney Featured Certified Trainer, [Shore Consulting](https://www.JeffShore.com) ![Brittany_Burrows](https://shoresummit.com/hs-fs/hubfs/Brittany_Burrows.jpg?height=250&name=Brittany_Burrows.jpg) ##### Brittany Burrows Featured Trainer, [Shore Consulting](https://www.JeffShore.com) [![Tim Sullivan](https://shoresummit.com/hs-fs/hubfs/Tim%20Sullvan.png?height=250&name=Tim%20Sullvan.png) ](https://shoresummit.com/www.zonda.com?hsLang=en) ##### [ Tim Sullivan ](https://shoresummit.com/www.zonda.com?hsLang=en) Featured Chief Advisory Officer, [Zonda](https://www.zonda.com) ![Mollie Elkman](https://shoresummit.com/hs-fs/hubfs/Untitled%20(600%20x%20385%20px)%20(3).jpg?height=250&name=Untitled%20(600%20x%20385%20px)%20(3).jpg) ##### Mollie Elkman Featured President, [Group Two](https://www.grouptwo.com) ![Mollie Carmichael](https://shoresummit.com/hs-fs/hubfs/Mollie%20Carmichael.png?height=250&name=Mollie%20Carmichael.png) ##### Mollie Carmichael Featured Principal, Product & Client Insights, [Zonda](https://zondahome.com) [![Ali Wof](https://shoresummit.com/hs-fs/hubfs/Screenshot%202026-03-25%20at%2011.27.19%20AM.png?height=250&name=Screenshot%202026-03-25%20at%2011.27.19%20AM.png) ](https://shoresummit.com/ZondaHome.com?hsLang=en) ##### [ Ali Wolf ](https://shoresummit.com/ZondaHome.com?hsLang=en) Keynote Chief Economist, [Zonda & NewHomeSource](https://shoresummit.com/www.zondahome.com?hsLang=en) ![Stephanie Ayres](https://shoresummit.com/hs-fs/hubfs/Stephanie%20Ayres.png?height=250&name=Stephanie%20Ayres.png) ##### Stephanie Ayres Featured Senior Vice President, Product Development, [Zonda](https://zondahome.com/) ## Grab Your Priority Tickets Now  Reserve Your Spot All Access TICKET $1999 ###### **Your ticket includes: ** - Two days of incredible content   - Video replays of all sessions - Experience the brand-new Gaylord Pacific Resort  - Lunch, snacks, and coffee each day - Tiki Island Luau Kickoff Party!  [Join Us In San Diego](https://whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1/) Bring Your Team All Access GROUP Ticket $1299 ###### **Buy 3 or more tickets for your team and enjoy: ** - Two days of incredible content   - Video replays of all sessions - Experience the brand-new Gaylord Pacific Resort  - Lunch, snacks, and coffee each day - Tiki Island Luau Kickoff Party!  [Bring Your Team To San Diego](https://whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1/) - days - hours - minutes - seconds [![Summit logo generic-white_brgrn](https://shoresummit.com/hs-fs/hubfs/Summit%20logo%20generic-white_brgrn.png?width=200&height=85&name=Summit%20logo%20generic-white_brgrn.png "Summit logo generic-white_brgrn")](https://shoresummit.com/?hsLang=en) ###### Menu Links - [Agenda](https://shoresummit.com/agenda) - [Speakers](https://shoresummit.com/speakers) - [Expo](https://shoresummit.com/expo) - [Travel](https://shoresummit.com/travel) - [FAQ](https://shoresummit.com/faq) - [Blog ](https://shoresummit.com/blog) - [Join Us](https://whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1/) ###### Contact 844-54-SHORE 2280 Grassvalley Highway #331 Auburn, CA 95603 Support@JeffShore.com ###### Social Media [Follow us on LinkedIn ](https://www.linkedin.com/in/jeffshore/) [Follow us on Facebook ](https://www.facebook.com/JeffShoreCommunity) [Follow us on Instagram ](https://www.instagram.com/jeffshoreconsulting/) [Follow us on Facebook ](https://www.youtube.com/user/JeffShoreTraining) --- © 2010-2025 Shore Consulting, Inc. | [Privacy Policy](https://jeffshore.com/privacy-policy/)