San Diego, CA | July 15-17, 2026
The Leadership Summit for Protecting Margin and Driving Profit
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A clear and bold heading
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A clear and bold heading
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Sales & Marketing Leadership Summit
The Leadership Summit for Protecting Margin and Driving Profit
5 Focuses of Summit 2026
Learn How the Top Builders Are Taking Market Share Right Now.
Not theory. But the real strategies of the builders who are outperforming their markets, and the sales and marketing frameworks that support those strategies.
Diagnose Where You’re Losing Ground.
You can’t fix what you haven’t named. Identify the leadership decisions, mixed signals, and broken systems that are quietly costing you margin.
Build a Sales Culture That Doesn’t Depend on Discounting.
Confidence is structural, not motivational. Learn how to build standards and systems that make your team genuinely better than the competition.
Draft Your Battle Plan.
You’re not going to leave with a workbook full of notes that go straight into the drawer. You’ll leave with a concrete, transferable execution plan your team will actually use.
Start Implementation Before You Leave.
The work begins at Summit. Not when you get home. This year’s sessions are designed to move from insight to action within the event itself.
What's In Store For 2026
- Experience two full days of incredible, high-impact sales and marketing content.
- Explore the BuilderTech Expo and the Zonda Innovation Stage to discover the highest concentration of builder service providers in one place.
- 100,000+ square feet of Summit and Expo event space and a resort experience built for extended leadership teams at the brand-new Gaylord Pacific Resort.
- Kick off the event with our high-energy Tiki Island Party, with music, entertainment, and unforgettable networking.
- Re-live the Summit after you leave with video replays of all learning sessions, included with your ticket!
Grab Your Priority Tickets Now
Your ticket includes:
- Two days of incredible content
- Video replays of all sessions
- Experience the brand-new Gaylord Pacific Resort
- Lunch, snacks, and coffee each day
- Tiki Island Luau Kickoff Party!
Buy 3 or more tickets for your team and enjoy:
- Two days of incredible content
- Video replays of all sessions
- Experience the brand-new Gaylord Pacific Resort
- Lunch, snacks, and coffee each day
- Tiki Island Luau Kickoff Party!
(Just In Time pricing will be $2,299 for individuals and $1,799 for groups.)
Grab Your Priority Tickets Now
100X ROI Guarantee
We’re so confident in the ROI of this Summit that we’re willing to put our money where our mouth is.
Hear From Past Summit Guests
Megan Bakel | VP, Sales & Marketing
The Sales & Marketing Summit is an event I look forward to throughout the year. I'm already excited about the 2026 Summit and have returned to my team more knowledgeable and energized. I've got new tools and resources to share and am ready to help my team convert more sales.
Brian Stern | Sales Leader | Keystone Custom Homes
The 2025 Summit was energizing, thought-provoking, and filled with practical insights. Any time you can get in a room with some of the top minds in our industry, people who are not only succeeding but also sharing what actually works, it’s a big win.
Tanya Naji | Marketing Leader | M/I Homes
This is my 3rd summit and I always feel revitalized and ready to bring fresh ideas to the table.
Beth Byrd | VP, Sales | Anewgo
I look forward to the Summit every year! It's such a fabulous event. The energy is great, conversations are enriching, and connections are meaningful!
5 Reasons To Attend The Summit
A Stunning New Destination For Summit - The Gaylord Pacific Resort
The Gaylord Pacific is a one-of-a-kind waterfront hotel. Its sweeping coastal architecture, sun-filled atriums, and beautifully curated indoor-outdoor spaces make it a destination in itself. Every corner feels special—whether you’re taking in the expansive views, enjoying the resort-style amenities, or simply soaking in the Southern California atmosphere.
100X ROI Guarantee
We know as leaders it can be challenging to take time away from the office. That's why we're offering our Summit ROI Guarantee. If you don’t see a 100x or greater ROI on your ticket price, we will gladly refund your money. This summit is designed to help you massively boost your margins and restore predictable
profits
New partnership with Zonda will elevate and expand the Summit experience.
The 2026 Sales & Marketing Leadership Summit is presented by Shore Consulting in partnership with NewHomeSource. This collaboration will deliver thought leadership throughout the Summit with main-stage content sessions designed to spotlight new research, product innovation and insights that builders can operationalize immediately.
Hear Unfiltered Ideas From the Minds You Trust
No fluff. No theory. Just real, unfiltered strategies from the best minds in sales and marketing. At the Sales & Marketing Leadership Summit, we bring together top industry leaders to share what’s working now. There's no holding back. Get the insights, tactics, and fresh perspectives you need to lead your team to new heights!
Considering Group Tickets?
Grab Some Time To Talk With Carey.
What's In Store for 2026
- Experience two full days of incredible, high-impact sales and marketing content.
- Unparalleled marketing intelligence delivered by Summit title sponsor New Home Source, powered by Zonda. You can’t make great changes without knowing why!
- Explore the BuilderTech Expo and the Zonda Innovation Stage to discover the highest concentration of builder service providers in one place.
- 100,000+ square feet of Summit and Expo event space and a resort experience built for extended leadership teams at the brand-new Gaylord Pacific Resort.
- Kick off the event with our high-energy Tiki Island Party, with music, entertainment, and unforgettable networking.
- Re-live the Summit after you leave with video replays of all learning sessions, included with your ticket!
Event Schedule
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Featured Speakers
Jeff Shore
Keynote
Amy O'Connor
Featured
Wade Mayhue
Featured
Michelle Bendien
Featured
Mary Beth Berry
Featured
Linda Mahoney
Featured
Brittany Burrows
Featured
Mollie Elkman
Featured
Mollie Carmichael
FeaturedAli Wolf
Keynote
Stephanie Ayres
FeaturedConsidering Group Tickets?
Grab Some Time To Talk With Carey.
FAQs
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We recommend arriving on Wednesday, July 15 before 4:00pm so you have plenty of time to attend our Tiki-themed kick-off reception in the BuilderTech Expo Hall. More details will be coming in early 2026 about our full schedule.
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The 2026 Sales & Marketing Leadership Summit will be held at the beautiful Gaylord Pacific in San Diego on July 15 – 17. For more details about this amazing venue, check our Travel page for all of the details.
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This year's Summit will be at the beautiful Gaylord Pacific Resort. Here is your link to an exclusive room block for our guests.
Latest Summit News
Richard Lindner Joins the Speaker Lineup!
We’re thrilled to welcome Richard Lindner, Co-Founder of DigitalMarketer, to our Day One lineup! Richard will lead a powerhouse workshop:
From Click to Contract: Converting Online Leads into Onsite Appointments
Don’t miss this opportunity to transform your online leads into real-world results!
Bring Your Team & Save!
When leaders come together, something magical happens. Ideas are challenged, perspectives are broadened, and strategies are refined through the collective wisdom of diverse experiences. That’s why, at last year’s Summit, more than 93% of Summit guests came with at least one other member from their company’s leadership team.
Ready to join us but need to make the case to your leadership team?
We’ve got you covered. Our customizable letter template will help you clearly outline how this investment pays off — for you and for your company. Break down the numbers, highlight key opportunities, and prove why the Summit isn’t a cost — it’s a competitive advantage.
