---
title: "Summit Flashback: Coaching for Confidence"
description: "Michelle Bendien's \"Coaching for Confidence\" session taught Summit guests how to overcome buyer hesitation and price objections not by leaning on incentives, but by building and coaching genuine confidence on both sides of the sale."
image: https://shoresummit.com/hubfs/6a0770ef048ec-fbutube-Screenshot-2026-05-15-at-11-43-47-AM.png
---
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Sales & Marketing Leadership Summit
San Diego, CA | July 15-17, 2026
# The Leadership Summit for Protecting Margin and Driving Profit
- days
- hours
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[Take Me to the Summit!](https://whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1/)
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### SUMMIT FLASHBACK
###### Coaching for Confidence
[TAKE ME TO THE SUMMIT](https://whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1/)
Michelle Bendien's "Coaching for Confidence" session taught Summit guests how to overcome buyer hesitation and price objections not by leaning on incentives, but by building and coaching genuine confidence on both sides of the sale.
# Want to Know More About Summit 2026?
Schedule some time with Mary Beth Berry to talk about bringing your leadership team to the Summit his July in San Diego!
### What's In Store For 2026
- Experience **two full days of incredible, high-impact sales and marketing content**.
- Explore the **BuilderTech Expo and the Zonda Innovation Stage **to discover the highest concentration of builder service providers in one place.
- 100,000+ square feet of Summit and Expo event space and a resort experience built for extended leadership teams at **the brand-new Gaylord Pacific Resort**.
- Kick off the event with our high-energy **Tiki Island Party**, with music, entertainment, and unforgettable networking.
- Re-live the Summit after you leave with **video replays** of all learning sessions, **included with your ticket! **
## **Grab Your Priority Tickets Now **
Join us on July 15-17, 2026 at the beautiful, brand-new Gaylord Pacific Resort in San Diego. We can't wait to see your entire team there. Priority Tickets are on sale now!
Reserve Your Spot
All Access TICKET
$1999
###### **Your ticket includes: **
- Two days of incredible content
- Video replays of all sessions
- Experience the brand-new Gaylord Pacific Resort
- Lunch, snacks, and coffee each day
- Tiki Island Luau Kickoff Party!
[Join Us In San Diego](https://whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1/)
Bring Your Team
All Access GROUP Ticket
$1299
###### **Buy 3 or more tickets for your team and enjoy: **
- Two days of incredible content
- Video replays of all sessions
- Experience the brand-new Gaylord Pacific Resort
- Lunch, snacks, and coffee each day
- Tiki Island Luau Kickoff Party!
[Bring Your Team](https://whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1/)
Lock in Priority pricing today and save big!
(Just In Time pricing will be $2,299 for individuals and $1,799 for groups.)
## **5 Focuses of Summit 2026**
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#### Learn How the Top Builders Are Taking Market Share Right Now.
Not theory. But the real strategies of the builders who are outperforming their markets, and the sales and marketing frameworks that support those strategies.
.png?width=75&height=75&name=1%20(10).png)
#### Diagnose Where You’re Losing Ground.
You can’t fix what you haven’t named. Identify the leadership decisions, mixed signals, and broken systems that are quietly costing you margin.
.png?width=75&height=75&name=1%20(5).png)
#### Build a Sales Culture That Doesn’t Depend on Discounting.
Confidence is structural, not motivational. Learn how to build standards and systems that make your team genuinely better than the competition.
.png?width=75&height=75&name=1%20(6).png)
#### Draft Your Battle Plan.
You’re not going to leave with a workbook full of notes that go straight into the drawer. You’ll leave with a concrete, transferable execution plan your team will actually use.
.png?width=75&height=75&name=1%20(7).png)
#### Start Implementation Before You Leave.
The work begins at Summit. Not when you get home. This year’s sessions are designed to move from insight to action within the event itself.
## Grab Your Priority Tickets Now
Join us on July 15-17, 2026 at the beautiful, brand-new Gaylord Pacific Resort in San Diego. We can't wait to see your entire team there. Priority Tickets are on sale now!
Just In Time
If You Wait
**What You'll Pay If You Wait:**
Single Tickets: Just In Time Pricing: $2299
Group Tickets (3+): Just In Time Pricing: $1799
[Get Priority Tickets](https://whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1/)
## 5 Reasons To Attend The Summit
###
#### A Stunning New Destination For Summit - The Gaylord Pacific Resort
The Gaylord Pacific is a one-of-a-kind waterfront hotel. Its sweeping coastal architecture, sun-filled atriums, and beautifully curated indoor-outdoor spaces make it a destination in itself. Every corner feels special—whether you’re taking in the expansive views, enjoying the resort-style amenities, or simply soaking in the Southern California atmosphere.
[Join Us!](https://whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1/)
###
#### 100X ROI Guarantee
We know as leaders it can be challenging to take time away from the office. That's why we're offering our Summit ROI Guarantee. If you don’t see a 100x or greater ROI on your ticket price, we will gladly refund your money. This summit is designed to help you massively boost your margins and restore predictable
profits
[Join Us!](https://whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1/)
###
#### New partnership with Zonda will elevate and expand the Summit experience.
The 2026 Sales & Marketing Leadership Summit is presented by Shore Consulting in partnership with NewHomeSource. This collaboration will deliver thought leadership throughout the Summit with main-stage content sessions designed to spotlight new research, product innovation and insights that builders can operationalize immediately.
[Join Us!](https://whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1/)
###
#### Hear Unfiltered Ideas From the Minds You Trust
No fluff. No theory. Just real, unfiltered strategies from the best minds in sales and marketing. At the Sales & Marketing Leadership Summit, we bring together top industry leaders to share what’s working now. There's no holding back. Get the insights, tactics, and fresh perspectives you need to lead your team to new heights!
[Join Us!](https://whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1/)
###
#### New In 2026 - Session Recordings Included With Your Ticket!
We listened to your feedback and your 2026 Summit ticket includes recordings of our Summit sessions.
[Join Us!](https://whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1/)
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## Considering Group Tickets?
### Grab Some Time To Talk With Carey.
## Latest Summit News
###
##### Richard Lindner Joins the Speaker Lineup!
We’re thrilled to welcome **Richard Lindner, Co-Founder of DigitalMarketer**, to our Day One lineup! Richard will lead a powerhouse workshop:
**From Click to Contract: Converting Online Leads into Onsite Appointments**
Don’t miss this opportunity to transform your online leads into real-world results!
[Join Us In Denver!](https://whova.com/portal/registration/H12FTHm3LPHaKgKWGg-X/83mrgcor?source=ohli02ez)
###
##### Initial Speaker Lineup Announced
The 2025 Shore Summit will be our best ever. You'll get unfiltered insights from phenomenal speakers. Dive into sessions led by industry power players as they share their journeys on navigating the evolving landscapes of sales and marketing.
[Learn more](https://shoresummit.com/speakers?hsLang=en)
.jpeg?height=800&name=SHORESUMMITD23-2024-757%20(1).jpeg)
###
##### Bring Your Team & Save!
When leaders come together, something magical happens. Ideas are challenged, perspectives are broadened, and strategies are refined through the collective wisdom of diverse experiences. That’s why, at last year’s Summit, **more than 93% of Summit guests came with at least one other member from their company’s leadership team**.
[Bring Your Team](https://whova.com/portal/registration/H12FTHm3LPHaKgKWGg-X/83mrgcor?source=ohli02ez)
###
##### Ready to join us but need to make the case to your leadership team?
We’ve got you covered. Our customizable letter template will help you clearly outline how this investment pays off — for *you* and for *your company*. Break down the numbers, highlight key opportunities, and prove why the Summit isn’t a cost — it’s a **competitive advantage**.
[Download Our Letter Template](https://shoresummit.com/hubfs/CUSTOMIZABLE%20TEMPLATE%20TO%20SHARE%20WITH%20LEADERSHIP.pdf?hsLang=en)
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