--- title: "Laying the Groundwork for the Future: Mollie Carmichael to Lead Buyer-Centric Workshop at the Summit" description: Discover who the next-gen homebuyer is, what they want, and how they buy in this data-driven workshop led by Mollie Carmichael. image: https://shoresummit.com/hubfs/Untitled%20design%20(27).jpg --- [Skip to content](https://shoresummit.com/blog/laying-the-groundwork-for-the-future-mollie-carmichael-to-lead-buyer-centric-workshop-at-the-summit#main-content) [![Summit logo generic-white_brgrn](https://shoresummit.com/hs-fs/hubfs/chub_backup/Summit%20logo%20generic-white_brgrn.png?width=7448&height=3179&name=Summit%20logo%20generic-white_brgrn.png "Summit logo generic-white_brgrn")](https://shoresummit.com/) - [Agenda](https://shoresummit.com/agenda) - [Speakers](https://shoresummit.com/speakers) - [Travel ](https://shoresummit.com/travel) - [FAQ ](https://shoresummit.com/faq) - [Blog ](https://shoresummit.com/blog) - [Agenda](https://shoresummit.com/agenda) - [Speakers](https://shoresummit.com/speakers) - [Travel ](https://shoresummit.com/travel) - [FAQ ](https://shoresummit.com/faq) - [Blog ](https://shoresummit.com/blog) Hamburger Menu Laying the Groundwork for the Future: Mollie Carmichael to Lead Buyer-Centric Workshop at the Summit [Subscribe](https://shoresummit.com/blog/laying-the-groundwork-for-the-future-mollie-carmichael-to-lead-buyer-centric-workshop-at-the-summit#blog-subscribe) [Speakers](https://shoresummit.com/blog/tag/speakers), [Workshops](https://shoresummit.com/blog/tag/workshops) # Laying the Groundwork for the Future: Mollie Carmichael to Lead Buyer-Centric Workshop at the Summit [Shore Consulting](https://shoresummit.com/blog/author/shore-consulting) Jun 2, 2025 11:15:24 AM 2025-06-02 18:15:24 1748888166791 ![](https://shoresummit.com/hs-fs/hubfs/Untitled%20design%20(27).jpg?height=500&name=Untitled%20design%20(27).jpg) - SHARE - [Facebook](http://www.facebook.com/share.php?u=https://shoresummit.com/blog/laying-the-groundwork-for-the-future-mollie-carmichael-to-lead-buyer-centric-workshop-at-the-summit&utm_medium=social&utm_source=facebook) - [Twitter](https://twitter.com/intent/tweet?original_referer=https://shoresummit.com/blog/laying-the-groundwork-for-the-future-mollie-carmichael-to-lead-buyer-centric-workshop-at-the-summit&utm_medium=social&utm_source=twitter&url=https://shoresummit.com/blog/laying-the-groundwork-for-the-future-mollie-carmichael-to-lead-buyer-centric-workshop-at-the-summit&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Laying+the+Groundwork+for+the+Future%3A+Mollie+Carmichael+to+Lead+Buyer-Centric+Workshop+at+the+Summit) - [LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://shoresummit.com/blog/laying-the-groundwork-for-the-future-mollie-carmichael-to-lead-buyer-centric-workshop-at-the-summit&utm_medium=social&utm_source=linkedin) - [Email](mailto:?subject=Check%20out%20https://shoresummit.com/blog/laying-the-groundwork-for-the-future-mollie-carmichael-to-lead-buyer-centric-workshop-at-the-summit&utm_medium=social&utm_source=email%20&body=Check%20out%20https://shoresummit.com/blog/laying-the-groundwork-for-the-future-mollie-carmichael-to-lead-buyer-centric-workshop-at-the-summit&utm_medium=social&utm_source=email) As the homebuilding industry navigates a fast-evolving consumer landscape, one thing remains clear: understanding your buyer isn’t just helpful—it’s mission-critical. At this year’s *Sales & Marketing Leadership Summit*, Mollie Carmichael, Principal at Zonda and one of the industry’s leading voices on consumer insights, will bring that truth into sharp focus. In her forward-looking workshop, **“Laying A New Sales & Marketing Foundation: The Who, What & How of the Emerging Buyer,”** Mollie will guide attendees through a deep dive into the next generation of homebuyers—who they are, what they value, and how they want to buy. Backed by exclusive consumer research and a unique side-by-side comparison of buyer versus sales/marketing perceptions, this session promises to be both eye-opening and action-inspiring. ##### Why This Workshop Matters As market conditions shift and buyer behaviors evolve, the gap between what consumers *want* and what the industry *thinks* they want is growing. Mollie’s workshop helps bridge that divide. By unpacking the data and stories behind emerging trends, she’ll empower builders, developers, and sales and marketing leaders to realign their strategies with what today’s and tomorrow’s buyers actually prioritize—from affordability tradeoffs to lifestyle aspirations to the kind of purchase journey they expect. ##### What You’ll Learn Attendees will walk away with: - A clear understanding of the demographic and behavioral trends shaping the next 5–10 years of homebuyer demand. - Insights into what buyers truly value in a new home and community—including elements that transcend aesthetics. - Data-driven contrasts between consumer expectations and industry assumptions—and what those gaps mean for your business. - A breakdown of how different generations approach the homebuying process—and how to tailor your sales and marketing accordingly. - Practical takeaways to build a stronger, buyer-aligned foundation for your marketing and sales strategies. ##### Who Should Attend This session is a must for sales leaders, marketing professionals, product designers, and anyone responsible for driving customer experience and strategy. Whether you’re navigating generational handoffs, expanding into new buyer segments, or simply looking to future-proof your approach, Mollie’s insights will give you the tools to lead with clarity and confidence. **Don’t miss your chance to see Mollie Carmichael in action—and gain a competitive edge by understanding the buyers who are shaping the future of our industry.** Join us at the *Sales & Marketing Leadership Summit* and lay the foundation for smarter, more aligned sales and marketing success.   ## Related Posts [![](https://shoresummit.com/hs-fs/hubfs/SUMMIT%202023%20WADE%20STAGE.png?height=250&name=SUMMIT%202023%20WADE%20STAGE.png) ](https://shoresummit.com/blog/is-the-summit-worth-it-lets-talk-roi) [Summit General](https://shoresummit.com/blog/tag/summit-general) ##### [Is the Summit Worth It? Let’s Talk ROI.](https://shoresummit.com/blog/is-the-summit-worth-it-lets-talk-roi) If you’re asking whether the Sales & Marketing Leadership Summit is worth the investment, you’re... [Read more](https://shoresummit.com/blog/is-the-summit-worth-it-lets-talk-roi) [![](https://shoresummit.com/hs-fs/hubfs/SHORESUMMITD23-2024-757%20(1).jpeg?height=250&name=SHORESUMMITD23-2024-757%20(1).jpeg) ](https://shoresummit.com/blog/why-2025-is-the-year-sales-marketing-leaders-must-show-up) [Summit General](https://shoresummit.com/blog/tag/summit-general) ##### [Why 2025 Is the Year Sales & Marketing Leaders Must Show Up](https://shoresummit.com/blog/why-2025-is-the-year-sales-marketing-leaders-must-show-up) [Read more](https://shoresummit.com/blog/why-2025-is-the-year-sales-marketing-leaders-must-show-up) [![](https://shoresummit.com/hs-fs/hubfs/Screenshot%202025-04-21%20at%209.21.17%20AM.png?height=250&name=Screenshot%202025-04-21%20at%209.21.17%20AM.png) ](https://shoresummit.com/blog/april-29th-live-event-with-jeff-shore-and-summit-keynote-speaker-gerry-obrion) [Summit General](https://shoresummit.com/blog/tag/summit-general), [Speakers](https://shoresummit.com/blog/tag/speakers) ##### [April 29th Live Event With Jeff Shore and Summit Keynote Speaker Gerry O’Brion](https://shoresummit.com/blog/april-29th-live-event-with-jeff-shore-and-summit-keynote-speaker-gerry-obrion) Kicking the Incentive Habit – How to Sell Value Purity in a Discount-Driven Market Date: April 29,... 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