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5 Reasons Home Building Marketers Can’t Miss the Summit

If you’re a marketing leader in the home building world, this one’s for you: the Sales & Marketing Leadership Summit is landing in Denver this July—and it’s packed with insights, innovation, and inspiration tailored just for pros like you. 

This isn’t just another industry conference. It’s where strategy gets sharper, tools get tactical, and your brand gets bolder. Whether you lead a builder’s marketing team or support the industry from the agency side, here’s why you’ll want to be in the room. 

1. The Community Momentum Lifecycle™—Marketing’s Secret Weapon 

At the heart of the Summit is the Community Momentum Lifecycle™, a powerful framework for driving performance across every phase of the home buying journey: 

  • Imagine & Create 
  • Ignite & Launch 
  • Drive & Maintain 
  • Finish Strong 

From compelling main stage keynotes to high-impact table talks, you’ll learn how to align your marketing with each lifecycle phase—ensuring that every message, every campaign, and every channel drives toward real results. If you’ve ever struggled to keep momentum going after a launch—or to build it in the first place—this is your roadmap. 

2. Breakouts That Go Deep on What Marketers Really Need 

Day One’s breakout tracks were designed with you in mind. Here’s what’s waiting in the marketing rooms: 

🧠 The Living Brand 

Presented by Mollie Elkman, this session unpacks how to craft a powerful brand—whether you're launching a new community or refreshing a legacy one. You'll walk away with: 

  • A clear brand positioning strategy for today’s market 
  • Tactical ways to bring your brand to life through content and design 
  • Inspiration to rethink your community's story 

🌐 Digital Trust & Momentum 

Led by Dan Bridenstein and Nikki Kirkland, this session dives into how your digital footprint builds credibility and generates leads. You’ll explore: 

  • Best practices for online presence and engagement 
  • Real-time measurement strategies 
  • Tactics for attracting high-quality, ready-to-act buyers 

🔍 The Ultimate SEO & AIO Survival Guide 

Chip Johnson shows you how to navigate the dual world of search and AI: 

  • The latest SEO strategies for builders 
  • How AI is impacting discoverability (and how to stay ahead) 
  • A content and website optimization plan that drives traffic 

🏠 Sell It Before It Sits 

Also from Chip Johnson, this breakout gives you a proactive marketing playbook for inventory homes: 

  • “Set it and forget it” systems for promoting quick-move-in homes 
  • Tools for reducing last-minute discounting 
  • A replicable structure to launch and market every spec home like a model

3. Workshops That Go Beyond Inspiration—They Build Execution 

On Day One, Richard Lindner from DigitalMarketer leads a powerhouse workshop: 

🔁 From Click to Contract: Converting Online Leads into Onsite Appointments 

You'll leave with: 

  • A 7-day action plan for your team’s lead follow-up 
  • Messaging templates that actually convert 
  • The 5-3-1 Framework and 4:2 Formula for boosting urgency and appointments 
  • A toolkit to coach and measure your follow-up process 

And on Day Two, don't miss: 

💡 “Create Your Because” Workshop 

With Gerry O’Brion, brand strategist and former executive at Red Robin and Coors, you’ll dig deep into why people choose your brand over the builder next door. Expect: 

  • A hands-on branding workshop to clarify your differentiation 
  • Real examples of brands that lead with purpose 
  • A tested process for turning your “because” into marketing that sticks 

4. Hear from Industry Powerhouses Who Know Your World 

You won’t just learn from great minds—you’ll learn from marketers who get the builder business. Featured voices on the main stage include: 

  • Mollie Elkman (Group Two): The go-to expert on builder branding and buyer psychology 
  • Richard Lindner (DigitalMarketer): Systems thinker and lead gen guru 
  • Gerry O’Brion (What Big Brands Know): National keynote speaker and builder branding whisperer 
  • Chip Johnson (Builder Designs): Website and digital strategist who’s transforming builder web presence 

Their sessions aren’t theory—they’re rooted in the realities you face every day. 

5. You Won’t Miss a Beat (Even If You Miss a Session) 

We know Summit days are full of big moments and hallway connections. That’s why every session is recorded and made available afterward—so you never miss the content you need. 

Let’s Build Momentum—Together 

At Shore Consulting, we believe marketing isn’t a department—it’s a driver of community momentum. And at the Summit, marketers take center stage. You’ll walk away with clarity, confidence, and a calendar full of next steps to elevate your strategy and drive growth. 

💥 Register Now for the 2025 Sales & Marketing Leadership Summit

 

Let’s turn momentum into movement—see you in Denver. 

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