--- title: "2025 Summit Workshop: Laying a New Sales & Marketing Foundation" description: Join us at Summit - don't miss this exciting workshop. image: https://shoresummit.com/hubfs/Mollie%20Carmichael-workshop.png --- [Skip to content](https://shoresummit.com/blog/summit-workshop-laying-a-new-sales-marketing-foundation#main-content) [![Summit logo generic-white_brgrn](https://shoresummit.com/hs-fs/hubfs/chub_backup/Summit%20logo%20generic-white_brgrn.png?width=7448&height=3179&name=Summit%20logo%20generic-white_brgrn.png "Summit logo generic-white_brgrn")](https://shoresummit.com/) - [Agenda](https://shoresummit.com/agenda) - [Speakers](https://shoresummit.com/speakers) - [Travel ](https://shoresummit.com/travel) - [FAQ ](https://shoresummit.com/faq) - [Blog ](https://shoresummit.com/blog) - [Agenda](https://shoresummit.com/agenda) - [Speakers](https://shoresummit.com/speakers) - [Travel ](https://shoresummit.com/travel) - [FAQ ](https://shoresummit.com/faq) - [Blog ](https://shoresummit.com/blog) Hamburger Menu 2025 Summit Workshop: Laying a New Sales & Marketing Foundation [Subscribe](https://shoresummit.com/blog/summit-workshop-laying-a-new-sales-marketing-foundation#blog-subscribe) [Speakers](https://shoresummit.com/blog/tag/speakers), [Agenda](https://shoresummit.com/blog/tag/agenda), [Workshops](https://shoresummit.com/blog/tag/workshops) # 2025 Summit Workshop: Laying a New Sales & Marketing Foundation [Shore Consulting](https://shoresummit.com/blog/author/shore-consulting) Jun 23, 2025 9:55:00 AM 2025-06-23 16:55:00 1771947615946 ![](https://shoresummit.com/hs-fs/hubfs/Mollie%20Carmichael-workshop.png?height=500&name=Mollie%20Carmichael-workshop.png) - SHARE - [Facebook](http://www.facebook.com/share.php?u=https://shoresummit.com/blog/summit-workshop-laying-a-new-sales-marketing-foundation&utm_medium=social&utm_source=facebook) - [Twitter](https://twitter.com/intent/tweet?original_referer=https://shoresummit.com/blog/summit-workshop-laying-a-new-sales-marketing-foundation&utm_medium=social&utm_source=twitter&url=https://shoresummit.com/blog/summit-workshop-laying-a-new-sales-marketing-foundation&utm_medium=social&utm_source=twitter&source=tweetbutton&text=2025+Summit+Workshop%3A+Laying+a+New+Sales+%26amp%3B+Marketing+Foundation) - [LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://shoresummit.com/blog/summit-workshop-laying-a-new-sales-marketing-foundation&utm_medium=social&utm_source=linkedin) - [Email](mailto:?subject=Check%20out%20https://shoresummit.com/blog/summit-workshop-laying-a-new-sales-marketing-foundation&utm_medium=social&utm_source=email%20&body=Check%20out%20https://shoresummit.com/blog/summit-workshop-laying-a-new-sales-marketing-foundation&utm_medium=social&utm_source=email) As the housing market evolves, so must the strategies that drive sales and marketing success. At this year’s Sales & Marketing Leadership Summit, Mollie Carmichael—renowned industry thought leader and Principal at Zonda—will guide attendees through one of the most forward-thinking workshops on the agenda: **“Laying a New Sales & Marketing Foundation.”** This immersive session will challenge traditional assumptions and introduce a fresh lens on the future of homebuyer engagement. If you’re in a leadership role guiding your company’s go-to-market approach, this workshop is essential. ### **Why This Session Matters** To truly connect with tomorrow’s homebuyers, builders and marketers must go deeper than surface-level trends. Mollie’s session is rooted in **exclusive, data-rich consumer research** that reveals not just who these buyers are—but how they think, what they prioritize, and how they want to navigate the homebuying journey. In an environment where economic pressure meets evolving expectations, the gap between what buyers want and what sales and marketing teams *think* they want is widening. Mollie will help you bridge that gap with actionable insights to recalibrate your approach from the ground up. ### **What You’ll Learn** This workshop offers a dynamic blend of market trends, behavioral data, and strategic planning. You’ll leave equipped to: - **Pinpoint who’s buying now—and next.** Explore the demographic and psychographic shifts that will shape demand over the next 5–10 years. - **Understand what buyers really value.** Go beyond “features and finishes” to uncover how buyers balance affordability, livability, and lifestyle. - **Spot the gaps.** Compare side-by-side data on consumer expectations versus sales and marketing assumptions—discovering where your strategy may be misaligned. - **Refine the experience.** Learn how different buyer segments want to discover, evaluate, and purchase homes—and how to adapt accordingly. - **Align your strategy.** Walk away with tools to create more resonant messaging, tailored experiences, and product-market fit. ### **About the Speaker** **Mollie Carmichael** is one of the most respected voices in housing market research. As Principal at Zonda, she leads groundbreaking studies on consumer behavior, community development, and market trends. Her practical approach to research translates complex data into strategic actions that move the needle for builders, developers, and marketers alike. --- ### **Who Should Attend** This workshop is designed for: - Division Presidents - VPs of Sales and Marketing - Marketing Directors - Sales Strategy Leaders - Product Development and Consumer Insights Teams If you’re responsible for attracting and converting the next wave of homebuyers, this is your must-attend session. ### **Secure Your Spot** Workshops at the Summit are highly interactive and offer a rare opportunity to engage directly with top industry minds like Mollie Carmichael. Make this session a priority when building your agenda—and come ready to think differently about the future of new-home sales and marketing. ## Related Posts [![](https://shoresummit.com/hs-fs/hubfs/SHORESUMMIT23_D1-56.jpg?height=250&name=SHORESUMMIT23_D1-56.jpg) ](https://shoresummit.com/blog/dont-come-to-summit-alone.-come-ready-to-change-something) ##### [Don’t Come to Summit Alone. Come Ready to Change Something.](https://shoresummit.com/blog/dont-come-to-summit-alone.-come-ready-to-change-something) After years of hosting the Sales & Marketing Leadership Summit, we’ve noticed a clear pattern, one... [Read more](https://shoresummit.com/blog/dont-come-to-summit-alone.-come-ready-to-change-something) [![](https://shoresummit.com/hs-fs/hubfs/SUMMIT/SHORE_SUMMIT_2017_-274.jpg?height=250&name=SHORE_SUMMIT_2017_-274.jpg) ](https://shoresummit.com/blog/2026-super-early-bird-tickets-go-on-sale-november-19) [Summit General](https://shoresummit.com/blog/tag/summit-general) ##### [2026 Super Early Bird Tickets Go on Sale November 19](https://shoresummit.com/blog/2026-super-early-bird-tickets-go-on-sale-november-19) Turn Ideas Into Impact. [Read more](https://shoresummit.com/blog/2026-super-early-bird-tickets-go-on-sale-november-19) [![](https://shoresummit.com/hs-fs/hubfs/3-Feb-24-2026-12-23-31-6557-AM.png?height=250&name=3-Feb-24-2026-12-23-31-6557-AM.png) ](https://shoresummit.com/blog/shore-consulting-and-zonda-announce-strategic-partnership-to-elevate-the-impact-of-the-homebuilding-industrys-premier-sales-marketing-leadership-conferences) [Summit General](https://shoresummit.com/blog/tag/summit-general), [Partners](https://shoresummit.com/blog/tag/partners) ##### [Shore Consulting and Zonda Announce Strategic Partnership to Elevate the Impact of the Homebuilding Industry’s Premier Sales & Marketing Leadership Conferences](https://shoresummit.com/blog/shore-consulting-and-zonda-announce-strategic-partnership-to-elevate-the-impact-of-the-homebuilding-industrys-premier-sales-marketing-leadership-conferences) Expanded relationship bridges Shore’s 2026 Sales & Marketing Leadership Summit and Zonda’s 2026... [Read more](https://shoresummit.com/blog/shore-consulting-and-zonda-announce-strategic-partnership-to-elevate-the-impact-of-the-homebuilding-industrys-premier-sales-marketing-leadership-conferences) # Subscribe Sign up to receive the latest news about our event. [![Summit logo generic-white_brgrn](https://shoresummit.com/hs-fs/hubfs/Summit%20logo%20generic-white_brgrn.png?width=200&height=85&name=Summit%20logo%20generic-white_brgrn.png "Summit logo generic-white_brgrn")](https://shoresummit.com/) ###### Menu Links - [Agenda](https://shoresummit.com/agenda) - [Speakers](https://shoresummit.com/speakers) - [Expo](https://shoresummit.com/expo) - [Travel](https://shoresummit.com/travel) - [FAQ](https://shoresummit.com/faq) - [Blog ](https://shoresummit.com/blog) - [Join Us](https://whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1/) ###### Contact 844-54-SHORE 2280 Grassvalley Highway #331 Auburn, CA 95603 Support@JeffShore.com ###### Social Media [Follow us on LinkedIn ](https://www.linkedin.com/in/jeffshore/) [Follow us on Facebook ](https://www.facebook.com/JeffShoreCommunity) [Follow us on Instagram ](https://www.instagram.com/jeffshoreconsulting/) [Follow us on Facebook ](https://www.youtube.com/user/JeffShoreTraining) --- © 2010-2025 Shore Consulting, Inc. | [Privacy Policy](https://jeffshore.com/privacy-policy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Shore Consulting", "url" : "https://shoresummit.com/blog/author/shore-consulting" }, "dateModified" : "2026-02-24T15:40:15.941Z", "datePublished" : "2025-06-23T16:55:00.000Z", "headline" : "2025 Summit Workshop: Laying a New Sales & Marketing Foundation", "image" : [ "https://shoresummit.com/hubfs/Mollie%20Carmichael-workshop.png" ], "mainEntityOfPage" : { "@id" : "https://shoresummit.com/blog/summit-workshop-laying-a-new-sales-marketing-foundation", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://shoresummit.com/hubfs/SClogo_JS30blue.png" }, "name" : "Shore Consulting, Inc." } } ```