With 30+ hours of game-changing content across five dynamic stages, the 2025 Sales & Marketing Leadership Summit isn’t just about what you hear—it’s about what you do. This year’s summit features a powerful lineup of interactive workshops designed to turn big ideas into bold action. Whether you're fine-tuning your follow-up system, redefining leadership, or mastering your market message, these workshops deliver practical tools, real-world frameworks, and immediate takeaways.
Here’s your inside look at five hands-on sessions you won’t want to miss:
🔁 Click to Contract: A Playbook for Converting More Leads into Qualified Appointments
Presenter: Richard Lindner, Digital Marketer
Step into the buyer's journey and walk away with a plug-and-play lead conversion system. Richard Lindner’s session is a tactical masterclass for Online Sales Counselors and sales leaders looking to boost performance with multi-channel messaging, scorecards, and coaching tools. Bonus: You’ll leave with a 7-day rollout plan ready to deploy.
👑 Lead Like Her: Power, Purpose & Leadership Elevated
Presenter: Amy O’Connor, Shore Consulting
Back by popular demand, this workshop is part inspiration, part activation—and all about elevating women in leadership. Featuring a keynote from Amy Druhot (author of Just Brave It), insights from WLC alumnae, and the first-ever Woman of the Year celebration, this session welcomes alumni, allies, and the next generation of female leaders.
📊 The World’s Most Perfect Sales Manager: What the Job Should Look Like
Presenter: Jeff Shore, Shore Consulting
Are your sales managers doing what really matters? Jeff Shore says it’s time to ditch the chaos and embrace clarity. This eye-opening workshop introduces a powerful “Gap Analysis” tool to help managers—and the executives who lead them—build alignment, eliminate distraction, and lead with impact.
💬 Create Your Becauses: A Framework for Becoming the #1 Choice in Your Market
Presenter: Gerry O’Brion, What Big Brands Know
Stand out or get passed over. Gerry O’Brion brings his signature “Because Framework” to life in this engaging workshop. You’ll develop the compelling messages that answer why buyers should choose you—and you’ll leave equipped to drive sales, referrals, and team consistency with clear, customer-centered messaging.
📍 Mapping Your Community Launch: Audiences, Ads, Activation & Analytics
Presenter: Dave Betcher, Betcher Consulting Group
Ready to launch smarter? This workshop walks you through a full-funnel plan for opening new communities with clarity. From calendar milestones and CRM workflows to ad strategy and analytics, Dave Betcher’s approach ensures marketing, sales, and ops teams stay in sync—and on track.
These aren’t your typical sit-and-listen sessions. They’re interactive, practical, and built to give you the strategies and tools to make an immediate impact.
With 30+ hours of insights packed into three days, the Summit’s five stages will buzz with ideas—but it’s in these workshops that the real work gets done.
Come ready to learn. Leave ready to lead.
